Story behind Planned Departure – Why did we start Planned Departure?

Planned Departure

Recently we were interviewed by CEO Blog Nation to talk about story behind our brand Planned Departure. After sharing our story with them, I realised that I should share this story with you all as well – to help you understand how we came up with this idea and what motivated us to pursue it.

My partner Komal and I moved from our home country India to UK around 6 years back. Few months after coming to UK, my uncle passed away in India and that triggered first chain of thoughts. We started thinking, how it is to die in this digital age? How technology is changing our life and how people can be remembered in this digital age? We discussed this issue for few days – I was convinced that there is a need for product in this space. However, we did not progress beyond discussions and carried on with our life after few days.

Unfortunately, after 2 years or so, my father-in-law expired suddenly and that brought us back to the same questions. This time, we were more involved in the process and experienced the pain of managing accounts and affairs of deceased accounts first hand. We thought, technology should be able to make this process a bit smoother and less painful for people who are probably experiencing their worst time.

After coming back to UK, I spoke to many traditional organisations (such as banks, utility providers etc) I was dealing with and asked them one simple question – What will happen to my assets if I die tomorrow? All of them were unanimous in their response – we will follow the process and release your assets if someone get in touch and provide appropriate legal proofs. I started wondering how many people know about my assets, how will they get relevant information, how will they claim it if something happens to me.

More I thought about it, more challenging it became. I continued my research on emails, domains, facebook, twitter and many other online services – none of them had ability to keep users in control of information user is creating.

Many people thought sharing this information with partner or someone close is enough. I wasn’t convinced – sure my partner knows everything, but hey what if both of us are gone? When I researched more, I found that there were billions of pounds of unclaimed assets in every country – and I asked myself – do I want my assets to be ended up in this pile of unclaimed assets? Answer was clear.

Planned Departure was our response to this problem. We created it to ensure that information reaches to the right people – to our family, to our friends and to our colleagues.

I wouldn’t want my hard earned assets to be ended up in unclaimed assets – would you?

What motivates us is the feeling that system we are creating would be able to help people by giving them useful information when they need it most. We feel satisfied – because we are giving users control of their digital life, even after they are gone.

We feel it’s a worthwhile goal to pursue. What do you think.

Please feel free to share our story in your network.

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Author: Planned Departure

Living and working in this digital era, our social media accounts – from Facebook, Twitter, Flickr to the likes of Pinterest – are increasing not only in number but also in volume. Additionally, many of us have domain names registered and libraries of movies, digital music and e-Books that can be of significant value. And let's not forget about Bitcoin and other virtual currencies! For the majority of us, these accounts and digital assets are likely to outlive us. And when we die, it is left up to family members and estate executors to sift through them all. Furthermore, even though they may have all the required passwords necessary for these accounts, many heirs will discover that they have no clear authority to access, or even to manage, the online accounts of their deceased loved ones. With the value of individuals' digital assets globally measured in the hundreds of billions of dollars, planning for the protection of our digital assets has moved to centre stage. It is essential that our online and social media accounts are included as part of the estate planning process. Failure to do so may not only deprive those we leave behind of fond memories and (possibly) a little nest egg, it could also leave us vulnerable to postmortem identity theft if fraudsters get to use our personal details to apply for credit facilities whilst our accounts remain unguarded. Planned Departure resolves these issues. We provide you with the ability not only to protect your digital assets, but also to clearly indicate who can access your online accounts and who should benefit from them. Create piece of mind today by registering with us in one quick and easy process.

2 thoughts on “Story behind Planned Departure – Why did we start Planned Departure?”

  1. Hi Anand, Its’ a very good thought and it is unfortunate for those who have never share their secrets of their assets and many important aspect of life. Many well organised people do write their will and mention all about their assets and distribution method after his/her death. I am very pleased with your thinking process and coming forward with some kind of solution and awareness among those who are not aware of this fact! Keep it up.

    Arun Acharya


    1. Hi Arun Boss,

      Thank you for your comments. I completely agree with you that many people write will and in my opinion everyone should write will. However, it’s a bit difficult to keep traditional will up-to-date with all the information. I recently conducted a poll in many Linked-In groups and many people had the opinion that traditional will is insufficient (inefficient) to handle complexities of digital life (various accounts etc.).

      With the number of services we use online, our reliance on digital data will continue to increase and a solution like will come-in handy along with the traditional will.


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