What is the value of my digital photographs ? and …


Value of photo

… how can I ensure that I do not loose them ?

This question has been bothering me for a long time. With the advent of digital cameras and smartphones with cameras the number of photographs taken has exploded. According to this slideshare the number of photographs taken has exploded from 86Billion in 1999 to 380Billion in 2011. Every second 26 photos are uploaded to instagram.

But what impact does it have on their importance?

I remember when I was a child each photograph had an emotional or sentimental value attached to it. We took photographs of all the memorable and precious moments of our lives weather it was festival time or marriage or birth. I still want to look at those photographs to relive those precious moments that made my life. I want to look at those photographs to remember all the important people who meant a world to me and are no more around.

Are we losing the value of memories or precious moments because of digital explosion?

Just because we ‘can’ we are taking photographs of every tiny little thing. The emotional value of that photo is short lived. Out of thousands of digital photographs that I have on phone, laptops or external hard drive, I would definitely like to pass on some rare and precious moments to my son or to my grandchildren. These photographs are my precious digital assets. I came across this interesting article that explains how insurance firms and courts establish a ‘market value’ to an object of sentimental value to the owner.

So how do we ensure that these precious moments are not lost in time?

Exactly for this reason we have PlannedDeparture to pass on our precious moments, our emotional legacy to our family.  We can store and preserve the memorable or copyrighted photographs to protect and safeguard them at the same time ensure that these photographs are transferred to our family.

I would like to protect my digital assets and transfer my emotional legacy to my family, would you?

Image source: http://sallyslackblog.com/why-are-digital-files-so-expensive-newborn-baby-photographer-essex/


What is the value of my twitter account?

Image source: http://cosmicuk.wordpress.com/2013/08/13/how-do-i-get-more-followers/

Sometime back I was involved in an interesting discussion on LinkedIn regarding digital estate planning. An important point was raised regarding the value of digital assets such as Facebook and twitter accounts.  

Many people do not consider their social media accounts as their assets. They think their account is is not worth anything. But the truth is that a twitter account with many ‘genuine’ followers or a Facebook page with many ‘authentic’ likes and followers are a good marketing platform for promoting causes.

There is a precious resource involved in building up these accounts or assets and this resource is ‘time’. In turn these assets have both ‘time’ and ‘money’ value attached to these assets. There are services such as http://whatsmytwitteraccountworth.com/ that can help you attach a $ value to the twitter account.

 A twitter account with 10k  genuine followers is a big digital asset. These 10k followers did not happen overnight there was a lot of time and effort involved in getting those followers. This asset can be useful for any organisation or start up or even a charity to broadcast or advertise their message, idea or cause.

If we are spending so much time in creating these assets then why not we preserve or protect them like any other assets. If you have spent a lifetime building these assets why not transfer them afterlife for good cause. This is where PlannedDeparture can step in and help you in the creating a social media will and ensuring that your digital assets are transferred to the right beneficiaries such as friends , families or even charities.

I would like my official twitter or Facebook account to be used for promoting a good cause. What would you like your account to be used for ?

Believe in your idea because ….

“Believe in your idea, believe in your dream because if you will not believe in it no one else will. It is you and only you who can make it happen”

A few weeks back,our venture Planned Departure was selected by Deloitte Institute of Innovation and Entrepreneurship for the founders award. The above quote was my tip to budding entrepreneurs. The first time when I talked about my idea and product in front of a group of people, some of them found it interesting ,others discarded it and the rest found it morbid. But we believed in it and worked relentlessly to address some of issues , concerns and created our product video and relaunched our website with new design.

Fast forwarding a few months, we were covered in the Deccan chronicle , interviewed in National Public Radio, Cincinnati(US) branch and then finally selected by London Business School Incubator program. We are awarded the founder’s award by Deloitte. This is possible only because of our belief in the idea. No doubt we have a fare share of failures and challenges but we need to overcome them.We have worked hard to bring Planned Departure to a stage where it is now and it our belief that is going to take it to a stage we envision. This will be a long and hard journey but every moment, every learning will be worth it.

I would like to mention another inspiring quote from the founder of Flatclub and LBS alumni “This is your life and it’s ending one minute at a time”.

I will end this article by extending this quote to state that

Your life if ending every minute, it is you who decides what to do with this passing minute. I choose to believe in my idea and follow my dreams. What do you choose?

Wishing everyone a very happy new year!!