What is the value of my twitter account?

Image source: http://cosmicuk.wordpress.com/2013/08/13/how-do-i-get-more-followers/

Sometime back I was involved in an interesting discussion on LinkedIn regarding digital estate planning. An important point was raised regarding the value of digital assets such as Facebook and twitter accounts.  

Many people do not consider their social media accounts as their assets. They think their account is is not worth anything. But the truth is that a twitter account with many ‘genuine’ followers or a Facebook page with many ‘authentic’ likes and followers are a good marketing platform for promoting causes.

There is a precious resource involved in building up these accounts or assets and this resource is ‘time’. In turn these assets have both ‘time’ and ‘money’ value attached to these assets. There are services such as http://whatsmytwitteraccountworth.com/ that can help you attach a $ value to the twitter account.

 A twitter account with 10k  genuine followers is a big digital asset. These 10k followers did not happen overnight there was a lot of time and effort involved in getting those followers. This asset can be useful for any organisation or start up or even a charity to broadcast or advertise their message, idea or cause.

If we are spending so much time in creating these assets then why not we preserve or protect them like any other assets. If you have spent a lifetime building these assets why not transfer them afterlife for good cause. This is where PlannedDeparture can step in and help you in the creating a social media will and ensuring that your digital assets are transferred to the right beneficiaries such as friends , families or even charities.

I would like my official twitter or Facebook account to be used for promoting a good cause. What would you like your account to be used for ?

Author: Planned Departure

Living and working in this digital era, our social media accounts – from Facebook, Twitter, Flickr to the likes of Pinterest – are increasing not only in number but also in volume. Additionally, many of us have domain names registered and libraries of movies, digital music and e-Books that can be of significant value. And let's not forget about Bitcoin and other virtual currencies! For the majority of us, these accounts and digital assets are likely to outlive us. And when we die, it is left up to family members and estate executors to sift through them all. Furthermore, even though they may have all the required passwords necessary for these accounts, many heirs will discover that they have no clear authority to access, or even to manage, the online accounts of their deceased loved ones. With the value of individuals' digital assets globally measured in the hundreds of billions of dollars, planning for the protection of our digital assets has moved to centre stage. It is essential that our online and social media accounts are included as part of the estate planning process. Failure to do so may not only deprive those we leave behind of fond memories and (possibly) a little nest egg, it could also leave us vulnerable to postmortem identity theft if fraudsters get to use our personal details to apply for credit facilities whilst our accounts remain unguarded. Planned Departure resolves these issues. We provide you with the ability not only to protect your digital assets, but also to clearly indicate who can access your online accounts and who should benefit from them. Create piece of mind today by registering with us in one quick and easy process.

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