Its Marketing not rocket science!

Innovation and marketing is the key fundamentals of a business. If your marketing is poor , you will end up spending and putting too much effort in selling because you haven’t marketed your product properly.

Simple question. What is Marketing?

Marketing is creating the interest and purpose of your product. It is selling to the world, whilst sales is selling to an individual. Challenge yourself and create your marketing plan and make sure it’s visible and clear to the understanding to everyone and anyone that picks it up. A good marketing plan helps you achieve your goals.

Find your strengths and weaknesses. Are you good at sales? Are you good at pitching? Presenting?

You won’t know till you test and try things out, explore new avenues .

In every company, start-up, business you should have a “why and what”.

The ‘why’ of PlannedDeparture: To give the user control over what happens to their assets.

The ‘what’ of Planneddeparture: To preserves all digital assets that matter to a user and distribute it to the beneficiaries listed by the user if anything happens to him or her.

Rod Sloane gave this information and more at an event organised at the google campus on the 16/07 on ‘Selling for Startups.

“Don’t give up, keep trying and when anyone in the position to help says no, ask again; Do you mean no now, or no never?” Chances are they mean ‘no’ right now.

Never give up, for that is just the place and time that the tide will turn. – Harriet Beecher Stowe
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Author: Planned Departure

Living and working in this digital era, our social media accounts – from Facebook, Twitter, Flickr to the likes of Pinterest – are increasing not only in number but also in volume. Additionally, many of us have domain names registered and libraries of movies, digital music and e-Books that can be of significant value. And let's not forget about Bitcoin and other virtual currencies! For the majority of us, these accounts and digital assets are likely to outlive us. And when we die, it is left up to family members and estate executors to sift through them all. Furthermore, even though they may have all the required passwords necessary for these accounts, many heirs will discover that they have no clear authority to access, or even to manage, the online accounts of their deceased loved ones. With the value of individuals' digital assets globally measured in the hundreds of billions of dollars, planning for the protection of our digital assets has moved to centre stage. It is essential that our online and social media accounts are included as part of the estate planning process. Failure to do so may not only deprive those we leave behind of fond memories and (possibly) a little nest egg, it could also leave us vulnerable to postmortem identity theft if fraudsters get to use our personal details to apply for credit facilities whilst our accounts remain unguarded. Planned Departure resolves these issues. We provide you with the ability not only to protect your digital assets, but also to clearly indicate who can access your online accounts and who should benefit from them. Create piece of mind today by registering with us in one quick and easy process.

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