Innovation and marketing is the key fundamentals of a business. If your marketing is poor , you will end up spending and putting too much effort in selling because you haven’t marketed your product properly.
Simple question. What is Marketing?
Marketing is creating the interest and purpose of your product. It is selling to the world, whilst sales is selling to an individual. Challenge yourself and create your marketing plan and make sure it’s visible and clear to the understanding to everyone and anyone that picks it up. A good marketing plan helps you achieve your goals.
Find your strengths and weaknesses. Are you good at sales? Are you good at pitching? Presenting?
You won’t know till you test and try things out, explore new avenues .
In every company, start-up, business you should have a “why and what”.
The ‘why’ of PlannedDeparture: To give the user control over what happens to their assets.
The ‘what’ of Planneddeparture: To preserves all digital assets that matter to a user and distribute it to the beneficiaries listed by the user if anything happens to him or her.
Rod Sloane gave this information and more at an event organised at the google campus on the 16/07 on ‘Selling for Startups.
“Don’t give up, keep trying and when anyone in the position to help says no, ask again; Do you mean no now, or no never?” Chances are they mean ‘no’ right now.